Assistant Brand Manager

We are really excited to be working with our client, a garden products/ sundries supplier, who are looking for an Assistant Brand Manager to join their Marketing team.

Your Mission:

Manage assigned local portfolio, in coordination with sales, regulatory, sourcing, supply chain, in order to develop the revenue and optimize country contribution in line with UK business objectives.

Main Accountabilities:

1. Budget Management
Manage budget and P/L for the assigned portfolio by:
Evaluating sales and margins trend of the existing range.
Analysing sales, margins, customer and consumer price development.
Taking actions to improve product price and/or quality.
Proposing sales action useful to meet the agreed target in term of sales, margin and market share.

2. Portfolio Management
Develop assigned category in line with global and local strategies, by:
Generating ideas
Managing NPD process locally in coordination with global process.
Managing new products' operational launches.
Attending S&OP meetings and thus ensuring alignment on projects, product availability, and NPD updates.
Anticipating and managing end of life processes.
Participating in internal marketing community events.
Ensuring compliance of both product labels and communication materials with local regulatory law and industry standards.
Administrating local article numbers, codes and other product related data for NDP and customer request purposes.
Collecting local master data information and providing it to global stakeholders.

3. Marketing Intelligence
Develop a deep knowledge and understanding of the market and ensure the right brand and product positioning of the assigned category, by:
Leading the local market analysis, monitoring market trend, competitive intelligence and prices benchmark.
Attending professional forum (e.g. meet suppliers, attend fairs, seminars).
Suggesting the optimum marketing mix for the product range to local and global stakeholders.
Supporting the Marketing Manager in the definition of the business plan.

4. Sell-out
Communicate and promote the brand(s) and products assigned according to the local and global marketing strategies to maximize sell-out, in cooperation with the Marketing Manager by:
Developing and implementing ATL and BTL activities to support brand and product communication (digital, press, PR, promotion, etc).
Preparing all POS materials (e.g. catalogue, posters, displays).
Monitoring assigned category budget.
Identifying and tracking KPIs to measure the ROI of the marketing activities.
Utilizing European Tools when possible.

5. Sales Support
Ensures implementation of the brand plans by the Salesforce, by:
Converting consumer and brand understanding into relevant customer arguments.
Preparing & communicating brand plans to the Salesforce.
Participating in customer presentations.
Challenging internal sales stakeholders on customer strategy and sales' plan execution.

The Candidate:

You will have a Marketing degree or similar.
3+ years experience in a marketing role.
Experience within the gardening sector would be preferred.

For more information please contact Gemma at MorePeople, 01780 480 530 or gemma@morepeople.co.uk