Head of Brand | Brand Growth | Cambridgeshire
Our client is an established name in the garden and hardware industry. They are going through an exciting period of brand definition and growth and are looking for talented brand focussed marketers to lead that growth. The company is recruiting a new branding team to manage this process.
The job will focus on managing the growth and transition from own label to brand of one or more of the businesses leading lines.
You will be managing a larger team of brand managers and brand executives to effectively manage this transition while initially maintaining market share and then growing that market share.
The opportunity to own this brand or brands is a part of this job and you will be tasked with creating on-brand consumer focussed products that fit your brand's goals, demographic and image.
You will be supported in this goal by a business that is set up to succeed in this market. There is support across commercial, supply chain, finance and operation functions.
We are looking for someone with brand ownership experience and a track record of successfully growing that brand.
Far East sourcing experience is essential for this role and experience sourcing from Southern or South East Asia would be beneficial.
You will come from a background that includes a minimum of 3 years in NPD.
You will have a commercial focus, understand how to segment a market and map your products to the targeted demographics.
Although the customer is always an important part of this job the consumer is the focus and a consumer focussed background is ideal.
You must have man management experience for this job. We require leaders.